Root PrincipleRoot Principle

PRINCIPLE-LED LEADERSHIP

Lead With Core Principles

Root Principle helps leaders set clear values, shape sharp strategy, and make firm calls. We work with founders, managers, and growing teams through coaching, workshops, audits, and talks.

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Metric 01

120+

leaders coached

Metric 02

40+

team workshops led

Metric 03

4.9/5

client rating

HOW IT WORKS

Four Steps To Better Calls

One-on-one sessions for founders and senior leaders who need clear calls and steady follow-through.

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6-week sprint

Executive Coaching

From $1,800

One-on-one sessions for founders and senior leaders who need clear calls and steady follow-through.

Wooden alignment blocks, felt circles and a brass bell arranged diagonally on a studio floor

Half-day format

Team Workshops

From $3,200

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2-week review

Values Audit

From $2,400

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01Quarterly plan

Strategic Planning

From $4,500

A practical plan for goals, owners, and timing that keeps the next quarter on track.

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02Template set

Decision Frameworks

From $2,900

Simple scorecards and steps for hiring, pricing, and tradeoffs.

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0345-60 min

Keynote Talks

From $5,000

Clear talks for founders, managers, and teams on values, trust, and action.

CORE SERVICES

Services For Clear Leadership

We talk through your team, goals, and current pain points, then map the right scope.

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01

Start With Call

We talk through your team, goals, and current pain points, then map the right scope.

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02

Review The Evidence

We read notes, plans, and team inputs to see where values and action do not match.

Matte wooden blocks, brass pins, and linen bands arranged in a precise diagonal plan on stone.
03

Build The Plan

You get a clear set of steps, tools, and meeting rhythms your team can use right away.

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04

Check Progress

We meet again to adjust the plan, answer new questions, and keep the work moving.

CASE STUDIES

Client Results

60-minute intake call Values checklist review Draft decision tree Action memo for one team One follow-up check

Billed upfrontBilled upfront

Starter

From $1,800

  • 60-minute intake call
  • Values checklist review
  • Draft decision tree
  • Action memo for one team
  • One follow-up check
Most popularPaid in two parts

Signature

From $4,500

  • 90-minute strategy session
  • Values and culture audit
  • Final decision framework
  • Half-day team workshop
  • Two coaching sessions
  • Priorities map with owners
Billed by phaseBilled by phase

Scale

From $9,500

  • Two-day leadership offsite
  • Full values audit
  • Strategic plan and calendar
  • Four coaching sessions
  • Manager decision guide
  • Board readout and recap

WHAT CLIENTS SAY

What Clients Say

A 14-person startup cut meeting time by 28% and made product calls faster.

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SaaS

SaaS Team Set Clear Rules

A 14-person startup cut meeting time by 28% and made product calls faster.

Empty clinic reception counter with organized caddies and closed supply carts

Healthcare

Clinic Staff Shared One Playbook

Empty legal interview room with two chairs, brass clock, and closed folio in doorway light.

Law Firm

Hiring Calls Got Faster

Retail back office with route crates, keyed lockers, folded plan boards, and a clean stockroom lane.

Retail

Store Managers Used One Plan

Dramatic nonprofit strategy room with blank boards, tucked chairs, and a stone plinth

Nonprofit

Board And Staff Aligned

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Values audits and culture

Mara Ellison

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Planning and decision tools

Daniel Iqbal

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Founder support and manager coaching

Nina Ford

Overhead workshop lead kit with brass tokens, felt circles, marker caps and a bell on terracotta.

Team sessions and keynote talks

Owen Park

Proof

Customer notes

Verified

“Root Principle helped us make one clear plan and stop circling the same issues.”

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Leah Moreno

CEO, Northline Studio

Verified

“Our team left with shared rules and faster meetings. That changed our week.”

Slate planning tiles, black folio, and wooden cubes on dark stone under dramatic studio light.

Grant Weller

COO, Cedar Peak Health

Verified

“The coaching gave me a better way to make hard calls and explain them.”

Pebbles, linen ribbon, cream notebook and ceramic cup on a wool mat in warm side light.

Mina Shah

Founder, Forma Labs

Service area

New York Metro

New York City, Jersey City, Hoboken, Stamford

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Area 01

New York Metro

New York City, Jersey City, Hoboken, Stamford

Foggy Philadelphia skyline and bridge lines above a calm river at dawn.

Area 02

Northeast Corridor

Boston, Providence, Philadelphia, Baltimore

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Area 03

Midwest Cities

Chicago, Milwaukee, Minneapolis, Columbus

SF overlook with bridge and skyline above fog at blue hour

Area 04

West Coast

San Francisco, Oakland, San Jose, Seattle

The Map

Journal

Leadership Notes

Questions

Common Questions

Quick answers before visitors choose a product, service, or next step.

01Who is Root Principle for?+

Founders, managers, and growing teams that need clear values, tighter plans, and better calls at work every day.

02Do you coach one leader or a whole team?+

Both. We can work with one leader, a small group, or a full team, based on the problem you need solved right now.

03What happens in a values audit?+

We review meetings, messages, plans, and decisions, then show where stated values match or drift in daily work.

04How long does a project take?+

A sprint can take two to six weeks. Larger planning, coaching, or workshop work can run for several months.

05Do you speak at events?+

Yes. Keynotes can fit founder days, manager meetings, offsites, and team events, in person or online, with a clear talk plan.

06How do we start?+

Book a consultation. We will map the issue, suggest the right service, and send a clear next step the same day.

Monthly Notes

Get one short note each month on values, strategy, and better decisions for leaders and teams.